How To Attract Clients In Salon and Spa

People who are new to a beauty business are worth their weight in gold because they almost always come back. Getting new customers, on the other hand, is hard because people can be loyal to one barber for a long time before they find another one they like. It is, however, 100% possible.

But how do you get more people to come into your business? If you are ready to put in the time, money, and effort, there are many ways to get new people to come to your salon.

Whether you’re the best hairdresser, nail tech, or stylist in the world, it won’t matter if you don’t sell your business to people who might want to hire you.

Even though keeping customers is very important for your business.

Find your perfect client as a first step. By following these steps, you can make a marketing plan just for your service.

1. Take part in a beauty show and shop events.

You’ve probably seen, heard about, or seen pictures and movies from these events. Whatever the reason, exhibiting at a hair event can be a great way to get possible clients to know about your salon.

Beauty and hair shows are a great way to show off the skills of your stylists in a place where everyone will be interested in their work. There will almost certainly be a lot of new customers at the event!

Having a lot of show photos and videos that you can post on your website or social media is another great way to become known as an expert in your area.

2. Give your salon a YouTube page.

While everyone is working on their social media accounts, don’t forget about the site that can make you money: YouTube! Putting together movies takes time. But YouTube is still a good source in many beauty shops. Last but not least, YouTube hits almost 2 billion people every day. We think this is a great chance!

You can either post videos of hair stylists doing famous hairstyles or go the extra mile and make an easy-to-follow tutorial so that more people can see it (tutorials are always popular!).

When it comes to your film skills, don’t lose your cool. People usually like movies that are real more than ones that have been over-edited with a lot of effects. Don’t forget how important lighting is! Videos are also better at keeping people’s attention than still images.

3. Get reviews and leads

Do you read Google reviews and answer them when you think of the company? For the most part, people trust each other. 88% of customers believe what other customers say and what people tell them. People who are new to a salon want to know that they will get great service, so they need reviews and scores.

Getting reviews is a great way to bring in new buyers. If you think you have a happy customer, ask them to write a review on Google. Answer all reviews, whether they are good or bad. You should see bad reviews as a chance to improve or show the world who you are as a business, even though they can be hurtful.

You can also pay people for sending them your way. People who tell a friend or family member about the business might get a deal.

4. The posters are put up in visible places.

It looks like print media has been around for a while, but it’s still a good way to get your name out there. It’s hard to say when they will be read and seen instead of being ignored.

Think about other companies that have customers that are like yours, like dance studios, exercise centers, gyms, neighborhood coffee shops, and hotels. If you own both a hair salon and a hair salon, you might want to make a deal with a nail salon in your area to send clients to each other. Using co-marketing can be a great way to get new customers. It works out well for both businesses.

Just walk around your neighborhood and talk about other businesses. This is a great way to get people to know about your spa or salon. The number of places that will let you hang a sign might surprise you. Spending money on making your ads look professional and appealing is the most important part of this plan.

5. Make sure your Google My Business page is always up to date.

People are looking for “salons near me” more and more. Make sure that people can find your salon when they look for one in their area. People who are looking for your business on Google to find out about hours, make an appointment, or find an address will see the reviews that are linked to your Google My Business page.

6. Give out a lunchtime package

Your clients are busy, and going to the spa is a nice way for them to relax after a long day. Make up the idea of an affordable, 30- to 45-minute fast service plan that is easy to use during lunch and get the word out about it.

Put up flyers in local businesses to let them know about your new service. Planning time to treat yourself in between talks sounds like a great way to relax. Your customers will like this service, and it will also help your shop make money.

7. Use neighborhood SEO to its fullest.

When you put “salon [your location]” into Google, your salon comes up. If you need to, you need to do local SEO in the area.

Making your business look good on Google for people in your area who are looking for the goods and services you offer is part of Local SEO.

8. Make a plan for how to use social media.

Your work is the best way to solve the problem of how to get new customers to hairdressers. You are in the beauty business as a shop owner, and you make people look great all day. In other words, your business is built to be a part of the world of content-driven social media marketing.

Being online is important if you want to find your ideal customers. This can be on Facebook, Instagram, TikTok, YouTube, or another site. You need to spend a lot of time each week writing and arranging posts so that your accounts always show off your newest work. To keep your fans interested, you need to post a range of things. Besides showing off your work, you should teach them beauty tips and tricks, entertain them with interesting videos, or do both at the same time. If you don’t have time to handle social media, you might want to hire someone to do it for you!

9. Make your plans online.

To make a booking, use the online reservations feature. As long as they’ve been in business, most salons have always used this method to make bookings. On the other hand, some people find it scary to call a number, especially if they still need to learn more about you or your business.

When you let new customers plan appointments online on your website, they can quickly look through the available time slots and pick the one that works best for them.

New customers won’t be able to avoid going to your shop as much because of this.

10. Share tips and lessons online.

We’ve already talked about it. On the other hand, salons can be great places to find information. Ever since the beginning of social media, people have loved getting beauty tips and lessons. Your experience and knowledge will help you make the most of it since you’re an expert in this area!

You can start with short movies on TikTok, Instagram Reels, and longer videos on Facebook and YouTube. You could make tutorials, infographics, and other types of material that isn’t videos and share them on social media or let people download them from your website.

Once you have a following, you can start turning those fans into paying customers by putting ads in your posts. Make sure you find the right mix!

Last Thoughts

Getting new customers to your business can be done in a lot of different ways. The ones listed above are just the tip of the marketing iceberg. To get new customers and clients, use a range of methods. You’ll be able to finish this job faster and enjoy the benefits that these new customers bring.

If you like these ideas, follow the blog. Tell us what you think.